Chances are you may already have made your website optimized for mobile, however, just how many of us have taken the necessary steps to make our Facebook pages mobile compliant?
That’s what I thought!
You’ll need to give this some serious thought, considering close to a Billion people Worldwide are interacting with Facebook daily, and more than half of those are connecting with their mobile devices.
Going further, it’s been shown that 79% of smartphone users use their devices to make shopping decisions, with 74% actually making a purchase as a result.
While much of Facebook would appear to be mobile optimized out of the box, there are some aspects of this you’ll want to check.
First see how your Facebook Page shows up on a mobile device
Facebook creates a summarized version of your web page that is served to the public via their mobile devices.
It’s essential to take a moment and understand how this looks.
The first element of your Facebook page that is rendered is your Timeline, and realize that only a summarized version of it: not all of it.
It’s also very important to have a “pinned” post, so it will be featured first and most prominently.
Following this is the Recommendations and Check-Ins section, and then photos, and finally, your most recent post.
A few suggestions to help optimize your Facebook Page
Be mindful that you have far less time and space on Mobile devices to attract and maintain the attention of your visitors.
Take time to use only smaller, eye-catching photos and be brief and direct in your messge and especially any calls to action.
“Pin” a post you would like to show up first in your mobile timeline, as this will determine the responses to any call to action.
Log into your Facebook page from a mobile device and test that your important info is not only present but correct.
For your customers to find you, use the services of “Facebook Nearby”.
One way to increase social engagement and word of mouth is to stimulate check-ins from your location. This will make a big difference with Facebook.
Engage with your visitors when you are on your mobile device, which is not only convenient for you, but helps you stay on top of activity on your page easily.
Follow these mobile optimization tips, and you’re guaranteed to be on top of your competition in your market.
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