If your business is not on Facebook, you literally don’t exist… that’s just the nature of social media these days.
With over 1 Billion active users Worldwide, each spending on average, 6.9 hours every month, there’s absolutely NO reason why you should be hesitating to put your business on at least one social media website, and preferably Facebook.
To better understand Facebook and social media in general, think back to your middle school or high school years, when it was cool to be the go-to guy or girl, when friends flocked around you and would come home with you just to hang out.
Perhaps you were the only kid with a television set at home, and everyone wanted to “friend you” so they could come and watch the latest episode of Knight Rider, the Incredible Hulk or something else.
When you had friends, school was cool, and you could not wait for Monday to come so you could go and share your weekend experience with all your school mates.
The opposite is also true… if you were the kid nobody cared about, school sucked, big time!
..and so the conundrum continues to this day.
Social interaction and the resulting social media is an essential human activity. Humans have to interact and communicate with other humans to be sane in this complicated world that we live in.
This is primarily the reason for the success of social media sites. Humans must interact with others.
Those who understand this human peculiarity have cashed in by creating social media sites and blogs. The most successful of them is Facebook.
You might be mumbling to yourself -”But George, I sell green widgets, how in the blazes am I going to get anyone to like my business page on Facebook?”
That’s a valid question, and I think this is where a lot of small businesses go astray and eventually abandon their fan-pages due to a lack of engagement with their target market.
Facebook is about interacting with one another, sharing personal stories, advice, insights, photos, the occasional joke etc.
Just because your company sells widgets does not mean you should exclusively aim to discuss the blue widget of the day special.
Far from it..
If you have a profile on Facebook (if you don’t – shame on you!), then you’ll understand the type of material that interests or captures your attention in your news-feeds.
When a friend posts a status update, or you interact with another random page etc, their status updates appear in your news-feed.
Should you like that content, you either comment on it, share it on your own timeline or tag other friends you would like to see or be involved in the discussion.
Now, considering you sell multi-colored widgets, then we have to assume you’re in business for a reason, and there’s someone out there interested in your widgets.
So, what you do is create a Fan-page – put an attractive banner at the top showcasing your beautiful widgets and, in the about us section, write a short description of why your widgets will make the World of difference to your target audience.
You can then write as much as you want about your company via what is termed Facebook tabs.
Tabs are iframed content (content residing elsewhere on the internet, such as on your own website) showing on Facebook!
In other words, people can visit your website within Facebook, without even realizing that they’re reading content hosted elsewhere!
That is the power of Facebook – keeping all your content within the social media giant (through Fanpage tabs) without surreptitiously herding them off to your website to be blindsided by shiny widgets!
Now that you have the basic concept of Facebook tied down, next comes your status updates or posts, if you will.
You can post literally anything on there… Happy Friday photos of the boss in the office waving his hands like he just doesn’t care, pictures of your dog (there are dog fanpages with over 1 million fans on facebook!).
You get the picture.
From time to time, you can post about your blue or green widget specials (with a link redirecting back to your site or tabs etc).
The more you post content to Facebook, the more likely it’ll be seen by more people, including those who have not even liked your business fanpage.
As more and more people become acquainted with your content, the more they’re interested (or compelled) to engage – this is what is called Edgerank – where your content spreads and you start getting likes left, right and center as more and more people see your content and start engaging with you.
Long story short, we’re social media mavens, – we’ll assist you to come up with a social media strategy for your small business that’ll make you look uber cool again in the eyes of your customers as you tell every one of them coming through the door to “like us” on Facebook etc!
Social Media is not a mystery, nor should you hide under the “shroud” of “it’s not for us” just because you’re embarrassed to be asking pertinent questions that could really make a difference to your bottom line.
So, the question one begs to ask is, do you Facebook?
If not, email or call us today for a brief introduction into the wonderful World of this social media Giant.
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