Remember when it was fashionable to say to a webdesign company that you did not need a website nor really see the value in it?
Fast forward to 2014 and beyond, and still, some small businesses do not see the need nor value in a mobile website!
The sad reality is, if your business is not taking advantage of the mobile ad space, then you’re missing out on the hottest trend that’s getting small businesses seeing green again.
Surprisingly, most small business owners have never even bothered to visit their own websites using a mobile device!
Sure, you might not perceive the value of a mobile website today, but your internet savvy customers, the ones who search for your business using their smartphones, do!
In today’s fast changing technology landscape, ignorance and failure to adapt will kill most businesses.
It’s also no surprise that most small business owners think social media is for teenagers to while their time!
Research shows that most web searches today are conducted using a mobile device, so if your website is not optimized for mobile, your potential customers will simply go to the competition, never to return again!
It’s no secret,
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Over 50% of Americans own a smartphone or mobile device. | |
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Over 50% of online searches for local businesses are done via a mobile device. | |
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Over 55% of purchase related sales conversions occur within 1 hour of a mobile search! | |
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72% of consumers say mobile optimized sites are important to them (Google study), but only 27% of brands have mobile optimized sites (Adobe study). | |
In short, having a mobile optimized website allows small businesses to engage with more customers using a mass appeal platform.
When the largest Search Engine on planet Earth, Google, takes positive steps towards the mobile landscape, as discussed in Google’s GoMo Study, I think it would behoove all small businesses to listen and take the necessary steps to become mobile compliant.
If you don’t do anything else, get a mobile-enabled site.
Peter Fitzgerald, Google’s Retail, Technology & Business Director.
Guess the fear with most small business owners is revamping their existing website to make it mobile friendly.
Far from it, one can have a mobile website separate from the main website.
Whenever one visits your website from a mobile device, they’re simply redirected to the mobile version, which ideally, should be a condenced version of your main website.
Your mobile website doesn’t have to be complicated, eyecatching perhaps with these 3 main tabs which case studies have shown to be what mobile users are typically looking for on a mobile website: where you are located, when you’re open for business and how to contact you, which can be “Click-to-Call” enabled.
Get these 3 key ingredients on your site, and you’re already ahead of your competition.
On a sidenote, if your website is running flash, then ALL iPhone, iPad and Mac users cannot view your website.
Flash enabled websites do not render on ios devices. So already you’re losing potential business by using flash.
These are but only a few baby steps you would need to adopt on your road to increasing and retaining new customers.
I realize most small businesses have their own “web guys” that take care of your websites and social media matters.
At times it takes more than a mere web guy to get you over the threshhold and change your perception about how all these internet “tools” gel together for the benefit of your business.
As they say in home security, if the home alarm is not linked to a mobile response unit, then it just makes noise.
Don’t let your business languish in the doldrums of old technology – contact us right away for further dialog about your business initiatives to capture more customers.
I’mm so humbled that you’ve read this far.
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